Thursday, February 6, 2014

PCG Partners with PowerTap

FOR IMMEDIATE RELEASE: 2/4/2014

Power Tap Contact:
Tim Staton, Marketing Director
tstaton@saris.com
608.729.6153
PowerTap Peaks Coaching Group Partnership ENVE Wheels

Peaks Coaching Group and Carmichael Training Systems Choose PowerTap

Allow Athletes to Train Even Smarter Than Before


Madison, WIPowerTap today announced that the leaders in endurance sports coaching, Carmichael Training Systems and Peaks Coaching Group, have selected PowerTap as a preferred power meter. 

Through this partnership, athletes will have access to the two most important components of power training: tools and guidance. Carmichael Training Systems and Peaks Coaching Group emphasize the importance of power meters in training and are expert power coaches. As industry leaders, they understand the advantages of training with power and are able to apply that knowledge to any athlete. These coaches know that power training is the smarter, better training. They also know that PowerTap is the best way to train with power and see results. PowerTap’s selection stemmed from living up to their “Tested. Trusted. True.” motto.

“The power meter has become the single most important tool in facilitating the coach’s relationships with their athletes,” said Jesse Bartholomew, Category Manager of PowerTap. “PowerTap is honored to shoulder such an important responsibility for the leaders in endurance sport coaching.”

Athletes who take advantage of this partnership will be able to purchase PowerTap directly from Carmichael Training Systems and Peaks Coaching Group. Additionally, PowerTap support staff will be attending power-focused training camps by both Carmichael Training Systems and Peaks Coaching Group. At those camps athletes will be able to focus on training with power, interact with PowerTap experts, and purchase items from the PowerTap line.

In preparation for this partnership, Hunter Allen, the founder of Peaks Coaching Group, will be leading a webinar about the importance of power training on Tuesday, February 18, from 8:00 p.m. to 9:00 p.m. EST. For more information and to sign up for the webinar, visit http://www.shop.peakscoachinggroup.com/product.sc?productId=268&categoryId=1. Athletes looking to get both tools and guidance should visit http://trainright.com/power-payment-plan to finance your new PowerTap wheels through Carmichael Training Systems. Stay tuned for more information, contests, and special offers from Carmichael Training Systems, Peaks Coaching Group, and PowerTap.

PowerTap is excited to start the 2014 season with Carmichael Training Systems and Peaks Coaching Group at their side. Follow @powertap to stay informed about additional information on coming coach partnerships.

# # #

About PowerTap
PowerTap is a cycling company committed to giving their customers the edge. Whether their customers are training or racing, PowerTap has everything cyclists need to measure power accurately. The PowerTap product line includes hubs, wheelsets, software, apps, computers, and all the accessories to put them to work. Learn more at powertap.com.